Keep up with The Joneses

On our epic journey of film making we have loads of fun, see beautiful places and meet awesome people. Have a read through our blog and share our journey.

SHOOTING IN BEIRUT WITH STYLE ICON NOHA NABIL
July 2018

Following on from our annual Cannes pilgrimage on the beautiful French Riviera, Greg was jetting off again, this time to Beirut to shoot a Dettol campaign with social media influencer and style icon Noha Nabil. Originally a TV presenter, Noha shot to stardom as one of the Middle East’s most prolific influencers. Her Instagram account alone has earned her more than 6 million followers. In the latest Dettol campaign for their skincare range, Greg captured Noha and her daughter beautifully in spontaneous interactions whilst showcasing the skincare properties of the Dettol brand.

CANNES 2018: FINDING OUR PLACE IN THE SUN & AT THE GUTTER BAR
June 2018

For us, Cannes is a magical time. We escape the frigid cold of Cape Town and head for the red carpet glam of the Croisette where the sun is warm, the sea cool and the rosé always perfectly chilled. The Mediterranean washes away your cares and the Gutter Bar steals your pride. But most of all, it’s a place for us to reconnect with our clients from all over the world. Highlights this year: the villa party with our dear clients at Family Films in Ukraine, who always put together the best event at their classic art nouveau villa overlooking the city, and of course the always fabulous South African party that gives us the warm and fuzzy’s and makes us proud to come be who we are.

GREG BREAKS STEREOTYPES WITH HIS LATEST TVC FOR MILO
May 2018

The beloved Milo brand, positioned predominantly as a kid’s nutritional drink, has traditionally used football as a theme in most of their advertising. For a new campaign to promote the fact that Milo can be consumed as a breakfast drink, Greg was commissioned to shoot a soccer TVC but with a difference. Continuing the worldwide trend and trajectory of promoting equality and uplifting females as capable sports role models, the hero of the TVC was actually a heroine. Greg enjoyed the challenge of finding a lead who could act, play football and who had the charisma and personality a brand such as Milo demands. The ad was such a success that even his own daughter took up soccer at her local club!

GREG FLIES THE FLAG (A HUGE ONE) FOR SOCCER WC 2018
April 2018

Greg captures the hopes and dreams of a bunch of young soccer fans as they construct a giant Nigerian flag in the hopes of catching the attention of their football heroes. Great storytelling, beautiful pictures and a heartwarming end.

GREG GOES LARGE IN KIEV
March 2018

Over the last few years Greg has shot a number of spots for Ukraine’s largest cellular network, Kiev Star. Following on from the success of the previous campaign where a little girl loses her toy chicken and finds it again with the help of social media, the client decided to make a sequel, this time to promote their 4G connectivity. It was Greg’s challenge to create a world where the little chicken transforms into a Godzilla-esque giant chicken taking the girl on a magical journey through the city. Although Greg used a combination of background plates, live action, computer animation and animatronic rigs constructed in a studio, the star of the show was the little girl who was a master performer for such a young age. This commercial showcased Greg’s technical skill in combining life action with animation but most importantly his ability to extract heartwarming performances from his cast. Shot with our friends, Family Productions, based in Kiev.

TWENTY YEARS OF KIEV STAR IN 60 SECONDS
October 2017

For twenty years, Kiev Star cellular network has been the steadfast provider of connectivity to millions of Ukrainians. When tasked with creating a twenty year anniversary spot for the brand, Greg jumped at the chance. Using a series of transitions to seamlessly take the viewer from one era to the next, the commercial takes us on a sentimental journey from a first date and wedding, to the next generation growing up and repeating history. Shot through Family Films, Kiev.

GREG SHOWCASES THE SPLENDOUR OF CAPE TOWN IN LATEST BEAUTY COMMERCIAL
March 2017

Growing his beauty reel, Greg raised the bar for Comfort fabric softener, Middle East. The brief was to create a French-inspired high-end perfume commercial to highlight the fragrance properties of new Comfort. Cape Town was the perfect choice for this shoot, where Greg was able to capture a romantic Alpine setting in Elgin, a one hour’s drive from the Cape Town city centre.

GREG DIRECTS CHARMING PERFORMANCE SPOT FOR KIEV STAR
February 2017

This commercial follows the heartwarming journey of a toy chicken who is separated from his little owner, and through the power of social media they are reunited once again. Although known for his skill in extracting great performances from young kids, Greg could not have done this without the incredible talent and performance ability of his 4 year old star.

The commercial was so successful, the brand recognition so strong, that every little girl in the Ukraine wanted one. This resulted in a massive leap in market share and sales within a highly competitive market. Shot through Family Films, Kiev.

GREG SHOOTS EMOTIVE FATHER & DAUGHTER SPOT
September 2016

Greg directed this charming story of a father and his daughter interacting via video chat whilst he travels for business. Shot with a small hit squad and drone, this sweet story was a massive success for Ukrainian’s cellular network, Kiev Star. Shot through Family Films, Kiev.

GREG TAKES US ON A JOURNEY IN EPIC SPOT FOR DUNLOP
July 2016

Following on from the success of the last two Dunlop campaigns shot by Greg, he was tasked with shooting one of their most epic TVC’s yet! This commercial describes five very different people, each embarking on a unique journey of their own. To define each journey the locations had to be very different, presenting specific challenges that would demonstrate the individual performance of their tires. From steaming jungles to wide open deserts to modern city backdrops, Cape Town is renowned for the incredible diversity of locations that are within close range of this city. Shot in only two days, we were able to ensure maximum in-camera production value including constructing a massive waterfall downtown to merge the post production elements. It was an epic adventure!

View the Behind the scenes video.