Greg Francois, known for his epic, cinematic work, has made a name for himself as a top visual and performance director. He has transcended cultural barriers and brought to life commercials for global brands such as Coca Cola, Dunlop, Pepsi, Revlon, Ponds, and Lux to name a few.
Coming from an ad agency background, Greg uses his conceptual skills in translating an idea into a dramatic and highly effective visual execution. He thrives on solving complicated production issues. Using a combination of highly evocative imagery and emotion, with cutting edge post-production, he offers the viewer a reality they never knew existed.
When Greg is not behind the lens or chasing deadlines, he finds solace behind a canvas in his home studio in Hout Bay, where he pursues one of his greatest passions, art.
His preferred medium is charcoal, an unforgiving material where the freshness of the line and the spontaneity at which it is applied breathes life into his work. His love of light and shade and his fast-paced, loose style of drawing captures an uncanny likeness to his subject.
Each piece is a work in progress, his ultimate objective to discover the most expressive mark.